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Patricia Sauerbrey Colton

Patricia Sauerbrey Colton

Vice President USA, Team USA

T +1 (415) 400 9969

colton@rheingold-online.com

Management profile

Articles:

Awakening the dreamer within

Home | Publications | Markets | Awakening the dreamer

Awakening the dreamer within

Using analysis of spots from the 2011 Super Bowl, Patricia Sauerbrey Colton
explores the benefits – and dangers – of ads that tap respondents’
subconscious reactions.

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Awakening the dreamer within

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