ANUGA 2007: Organic, Chilled, and Functional food – the Psychology of Innovations. A comprehensive lecture by Jens Lönneker on October 16, 2007, at the ANUGA in Cologne

While consumers go for new products, they ignore many new introductions. Which psychological criteria do successful innovations meet today? In the face of inflated organic, convenience, and functional food offers, what is a real innovation in the eyes of consumers?

Jen Lönneker, a university psychology graduate and managing partner of the rheingold institute, will address these questions in an interesting talk at the ANUGA 2007 in Cologne. His lecture at the world’s largest food fair begins at 11 am on October 16, 2007, in the Congress-Centrum Ost, Offenbachsaal. It is not necessary to register in advance; participation is free of charge.

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„How to rule the world“ - What moves us nowadays? Is it really money and greed? Or is it our dreams and aspirations we might sometimes not even be aware of? How do new values and the Internet universe factor in? What is the impact of women on the future?

Rheingold's 7^th congress at the "Theater am Tanzbrunnen" in Cologne will answer these questions based on current research findings.

Find everything about the agenda, topics and speakers as well as our online registration form here.

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