Taboo Food - Cool Food
Why new fears, norms and taboos have arisen around food and beverages, and why these are becoming increasingly important for marketing, shows Kirsten Juchem in our study "Taboo Food - Cool Food".
9 min to read
Is this the end of target groups?
The good old target groups have finally run their course – they have nothing useful left to offer. The fact is that today’s consumers are fickle creatures with multiple personalities whos...
2 min to read
Challenges Facing Future Communication
In a current study, rheingold and BBDO Campaign Düsseldorf show that ways of dealing with consumers have to change. The core findings: society is on the verge of a paradigm shift, moving...
9 min to read
Is this the end of target groups?
From chocolate bars to large-scale investments, states of minds are what determine consumer behaviour today. The good old target groups have finally run their course – they have nothing use...
