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“Made in Germany”: America’s Fascination with German Products
3 min to read

“Made in Germany”: America’s Fascination with German Products

When are Americans fascinated by German products and when do they get skeptic? What do you need to know when entering the US Market as a German company? Patricia Sauerbrey Colton speaks about opportunities and limitations.
3 min to read

Rheingold consumerClinic - Private Treatment to Better Understand Target Groups

Heinz Grüne describes one of rheingold's popular stakeholder workshops, the consumerClinic.
Food Scares: Afraid to Indulge!
4 min to read

Food Scares: Afraid to Indulge!

Spoiled meat, imitation cheese or composite ham: Food industry scares seem to represent a very recent phenomenon. But do food scares really impact consumer behavior or are they simply hyped by the media? Jens Lönneker explains the psychological background.
Twitter - between earth-shaking master brain and verbal vent: the hype in Germany vs. America
4 min to read

Twitter - between earth-shaking master brain and verbal vent: the hype in Germany vs. America

Twitter - just a hype or more? Patricia Sauerbrey Colton points out differences between Twitter in Germany and the USA and what this means for marketing measures.
Make Lemonade - America and the financial crisis
6 min to read

Make Lemonade - America and the financial crisis

Sebastian Buggert talks about how Americans are coping with the crisis and why these changes are more than just a response to the downturn.
Taboo Food - Cool Food
5 min to read

Taboo Food - Cool Food

Why new fears, norms and taboos have arisen around food and beverages, and why these are becoming increasingly important for marketing, shows Kirsten Juchem in our study "Taboo Food - Cool Food".
Yearning to be thin: Super skinny as a symbol of luxury
6 min to read

Yearning to be thin: Super skinny as a symbol of luxury

An astonishing number of models and Hollywood stars have been hit by a new virus. The symptoms are a carcass-like physique combined with the sudden ability to tuck into what they want without putting...
1 min to read

ANUGA 2007: Organic, Chilled, and Functional food – the Psychology of Innovations. A comprehensive lecture by Jens Lönneker on October 16, 2007, at the ANUGA in Cologne

While consumers go for new products, they ignore many new introductions. Which psychological criteria do successful innovations meet today? In the face of inflated organic, convenience, and functiona...
1 min to read

Psychological Impacts of Health Claims – Talk at the ILSI Symposium

The international symposium of the ILSI, the International Life Sciences Institute  , held over three days from May 9 to 11, 2007, was devoted to the topic of functional food. Academics and sci...
2 min to read

Challenges Facing Future Communication

In a current study, rheingold and BBDO Campaign Düsseldorf show that ways of dealing with consumers have to change. The core findings: society is on the verge of a paradigm shift, moving...
3 min to read

Light, easy to digest, transportable

rheingold’s hypotheses on current nutritional trends: 1. People’s eating behavior continues to be de-rhythmized. Fixed, ritualized meals are becoming less and less prevalent. Food is ...
3 min to read

A new home in the Internet

Numerous rheingold studies show: surfing the Web is characterized by a new self-determined reductionism – with significant consequences for successful website design. While just a few years ...
2 min to read

Trade fairs viewed psychologically: coming together and interacting

The question as to the psychology of trade fairs is somewhat misleading. One could also just as well ask: what else besides psychology plays a role when it comes to trade fairs? Without psychology, o...
4 min to read

The fascination of running a marathon: a via doloroso as psychical rebirth

People who run marathons as a hobby experience the 26 mile, 385 yard race as a voluntary ‘via doloroso’ encompassing four stages, from a psychical experience of complete self-sacrifice to...
2 min to read

Television as a 'pharmacy for feelings'

The variety of programs shown by private networks has changed the function of television for viewers. Today television is a kind of 'pharmacy for feelings'. At the press of a button, constantly avail...
Sponsoring works differently
2 min to read

Sponsoring works differently

r h eingold carries out qualitative research and analysis of phenomena relating to markets, consumption, media, advertising, and culture. On the one hand, it does research for commercial enterprise...
Future Woman
2 min to read

Future Woman

Future woman should consider herself lucky. For women aged 25 to 35 have all kinds of possibilities open to them. But below the surface, things are different. In todays world, women feel obligated to...
Programmed Free Time
2 min to read

Programmed Free Time

Our culture is considered a leisure culture. From a psychological point of view, this is a big misunderstanding. For in our culture having "free time" does not mean being idle. When we are not work...
beauty life
1 min to read

beauty life

How do women deal with beauty and cosmetics today? Which needs, desires, and longings are concealed behind the usage of cosmetics? What do women want to achieve with "beauty" and how does it alter th...
Playing the Stock Market: the Thrill of fate
2 min to read

Playing the Stock Market: the Thrill of fate

The roller-coaster ride of the stock market is becoming increasingly appealing to Germans, exercising a fascination similar to bungee jumping and white-water rafting. For buying shares is more than j...
Reduce 2 the max, increase satisfaction
3 min to read

Reduce 2 the max, increase satisfaction

At first glance, „Reduce to the max“ is a successful price strategy implemented by discount stores: maximum profit with a minimum range of products and minimum prices. German retail disc...
 
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