Sponsoring provides a profile
Many companies engage in sponsoring activities. rheingold studies show that whether and how a positive sponsoring relationship arises depends primarily on the effects of the content. ...
4 min to read
The fascination of running a marathon: a via doloroso as psychical rebirth
People who run marathons as a hobby experience the 26 mile, 385 yard race as a voluntary ‘via doloroso’ encompassing four stages, from a psychical experience of complete self-sacrifice to...
2 min to read
Sponsoring works differently
r h eingold carries out qualitative research and analysis of phenomena relating to markets, consumption, media, advertising, and culture. On the one hand, it does research for commercial enterprise...
7 min to read
The Fascination of Formula One: A Turbulent Sunday Drive in the Armchair
On Sundays when there is a Formula One race, millions of people sit glued to their TV sets. For example, when Michael Schumacher crashed in Silverstone, more than ten million people watched the event...
