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Twitter - between earth-shaking master brain and verbal vent: the hype in Germany vs. America
4 min to read

Twitter - between earth-shaking master brain and verbal vent: the hype in Germany vs. America

Twitter - just a hype or more? Patricia Sauerbrey Colton points out differences between Twitter in Germany and the USA and what this means for marketing measures.
2 min to read

Challenges Facing Future Communication

In a current study, rheingold and BBDO Campaign Düsseldorf show that ways of dealing with consumers have to change. The core findings: society is on the verge of a paradigm shift, moving...
If you don’t ask, you remain ignorant!
2 min to read

If you don’t ask, you remain ignorant!

Six- to 13-year-old children in Germany receive more than 2.5 billion euros in pocket money each year and help make many purchasing decisions in their families. It is an interesting target group &nda...
3 min to read

A new home in the Internet

Numerous rheingold studies show: surfing the Web is characterized by a new self-determined reductionism – with significant consequences for successful website design. While just a few years ...
2 min to read

Flirting with disaster – why is the Titanic myth so universally appealing?

The phenomenal movie by James Cameron and the exhibition of Titanic relics in Hamburg (which was also very well-received) gave rheingold occasion to conduct a psychological pilot study on the theme a...
2 min to read

Television as a 'pharmacy for feelings'

The variety of programs shown by private networks has changed the function of television for viewers. Today television is a kind of 'pharmacy for feelings'. At the press of a button, constantly avail...
Harry Potter - development help for young and old
5 min to read

Harry Potter - development help for young and old

Harry Potter is much more than casual reading entertainment, much more than a suspenseful adventure novel focusing on a faraway world. Harry Potter provides real psychological development help, in fi...
The Fascination of Formula One: A Turbulent Sunday Drive in the Armchair
7 min to read

The Fascination of Formula One: A Turbulent Sunday Drive in the Armchair

On Sundays when there is a Formula One race, millions of people sit glued to their TV sets. For example, when Michael Schumacher crashed in Silverstone, more than ten million people watched the event...
Focus groups - Conducted by qualified personnel, focus groups make the psycho-logic of markets and brands transparent.
2 min to read

Focus groups - Conducted by qualified personnel, focus groups make the psycho-logic of markets and brands transparent.

Focus groups are an integral component of qualitative market research. However, they still have a reputation of being deficient instruments, viewed as an economic "mini-plebiscite." The r h eingold...
Viewing states of mind determine ratings.
2 min to read

Viewing states of mind determine ratings.

What people watch on TV at night doesnt depend on the target group they belong to, but on their psychological state. Television has nothing to do with information or pure entertainment. r h eingold...
Youth and eroticism
2 min to read

Youth and eroticism

The importance of erotic TV programs to young people is overestimated. This is the main finding of a depth-psychological study titled "Youth Protection and TV Eroticism" which our institute carried o...
 
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