Markets from the perspective of children
Children are in demand as a target group for marketing. The problem, however, is that they cannot answer questions in adult language. Children have a different “means of expression.” The ...
2 min to read
If you don’t ask, you remain ignorant!
Six- to 13-year-old children in Germany receive more than 2.5 billion euros in pocket money each year and help make many purchasing decisions in their families. It is an interesting target group &nda...
5 min to read
Harry Potter - development help for young and old
Harry Potter is much more than casual reading entertainment, much more than a suspenseful adventure novel focusing on a faraway world. Harry Potter provides real psychological development help, in fi...
3 min to read
Chocolate without culture: asocial?
In Italy, it is often nibbled as an accompaniment to an espresso. British mothers love to indulge – but not in front of their children. The French ideal is the pure, plain variety. And in Germa...
3 min to read
Brands from children’s perspective
There is no doubt about it: children want brands. But while manufacturers try to attract even small children to brands and engage market researchers for this purpose, parents and the media bemoan ch...
