Made up Truths - How Make-up Creates the Real Me
Ines Imdahl speaks about the psychological motivations to use make-up.
13 min to read
Advertising is oblivious to mature women
Neutralising age
The tendency to neutralise age provides a key reason for their "lack of knowledge" regards over 50s females. I.e., studies targeted at both men and women almost always focus on t...
6 min to read
Yearning to be thin: Super skinny as a symbol of luxury
An astonishing number of models and Hollywood stars have been hit by a new virus. The symptoms are a carcass-like physique combined with the sudden ability to tuck into what they want without putting...
2 min to read
V.E.N.U.S.: Women are different – on women’s self-understand misunderstanding today
Women are different … complicated and hard to understand – and not in the eyes of men. That prejudice could not be refuted by this study. But precisely the complicated, multilayered, a...
2 min to read
Future Woman
Future woman should consider herself lucky. For women aged 25 to 35 have all kinds of possibilities open to them. But below the surface, things are different. In todays world, women feel obligated to...
2 min to read
Modern Women
Todays young women have high expectations of themselves. They want to have successful careers, be perfect mothers and housewives, be sexy and clever all at the same time. They "desperately" try to fi...
1 min to read
beauty life
How do women deal with beauty and cosmetics today? Which needs, desires, and longings are concealed behind the usage of cosmetics? What do women want to achieve with "beauty" and how does it alter th...
