rheingold – Institute for Qualitative Market and Media Research

Founded more than 20 years ago in Cologne, Germany, rheingold has grown to be one of the most important and successful in-depth psychological research institutes worldwide. Today, rheingold conducts research all over the world and provides an in-depth understanding of markets, products, brands, advertising and media. To do this, every year, we put about 8,000 people „on the couch“. All our projects are lead by psychologists, who are all trained in morphological market and media research.

We believe in solutions and develop methodology-mixes that help dig deeply into the human psyche to uncover what was meant to be kept secret. Morphological Market and Media Research reveals the unconscious, provides actionable insights and effective recommendations.

Our clients, e.g. Procter & Gamble, Unilever, Coca Cola, Bayer, Beiersdorf, Johnson & Johnson, Reckitt Benckiser, Intel, Mercedes-Benz, Mazda and Nokia accompany us on our journeys into the human mind (full client list).