Welcome to the USA!
A new chapter in the history of our institute has begun:
Our San Francisco branch has commenced operations since january 2010.
San Francisco is renowned as the city of gold prospectors, hippies, flower power and multi-culturalism. It is also iconic of the modern, open-minded and continually evolving America, whilst the leading role it has played in the green economy and Silicon Valley’s high-tech industries make the Golden Gate City a national trendsetter.
San Francisco was always a special city, its ‘live and let live’ attitude making it so liveable and appealing.
The city began its unique story as a disembarkation point for fortune seekers in the California Gold Rush of 1848, the colourful mix of peoples it absorbed making it into the liberal society it remains to this day.
This makes San Francisco the ideal U.S. location for rheingold and for firmly establishing rheingold’s unique morphological approach to international qualitative psychological research.
“German engineering” in the USA
“Home base” for North and South America
Having done research in North and South America for nearly 30 years, rheingold has extensive experience of the U.S. rheingold’s new "home base" in San Francisco means our global studies will benefit from improved efficiency and professionalism across American markets.
A local team of psychological market researchers and marketing specialists will utilise the morphological market and media psychology we developed in Germany in order to better understand and activate markets.
rheingold LLC U.S., like our German "headquarters", is also your partner for international qualitative market research across North and South America.
The crisis in the U.S. represents an opportunity for a new approach to market research, one that generates deeper insights and leads to very different and innovative ideas.
Fancy getting a feel for what we mean?
Find out how Americans are coping with the crisis:
“If life dishes you lemons, make lemonade”
German-American Friendship
Our ‘prospector’ in San Francisco is Patricia Sauerbrey Colton, Research Director at rheingold USA. Patricia, who has an MSc in Psychology and is qualified in morphological market and media research, embodies our “cross-cultural approach”: She’s been at rheingold since 2008 and has lived in the USA since 2005.
Prior to joining rheingold she conducted research for numerous agencies in Germany and the USA and has published articles in international publications on morphology, cult brands and the future of communication.
Contact
Rheingold USA LLC
101 California St, Suite 2450
San Francisco CA 94111
USA
+1 (415) 4 00 99 69
