Welcome to rheingold
Do you want to look beyond the obvious? Our journeys into the consumer psyche uncover the secrets behind the scenes of the purchase stage that drive perceptions and behavior.
rheingold was founded over 20 years ago in Cologne, Germany. Today, it is one of the most successful international qualitative research institutes worldwide with projects on all continents.
Our uniqueness is our passion is our approach: Morphological Psychology. Invented in the 1960s at the University in Cologne, Germany, morphology is a scientific framework for the analysis of the human psyche when dealing with markets, products, brands, advertising, media … anything. With its roots in Gestaltpsychology and Psychoanalysis, morphological research reveals the hidden treasures of the unconscious and provides actionable insights and straightforward recommendations. German engineering psychologically refined.
All the latest on recent studies, industry reports, interviews and current-research status.
We are committed to the strict use of scientifically-robust methods and guarantee one-of-a-kind quality, anywhere in the world.
All rheingold’s publications at a glance; conveniently broken down by sector and theme.
Who is rheingold? Where do we come from? How do we work? Everything about us - from our full range of services through to methods, management and staff.
